Personal and interpersonal determinants affect which step(s) in the consumer behaviour process?
A) recognition of problem or opportunity
B) purchase decision
C) purchase act
D) each step in the consumer behaviour process

Question

Quizplus · Accepted Answer

Personal and interpersonal determinants such as personality, motivation, culture, reference groups, and family influence each step of the consumer behaviour process, from recognizing a problem or opportunity to making a purchase decision and performing the purchase act. Therefore, the best answer is D, which is "each step in the consumer behaviour process."

Personal and Interpersonal Determinants Affect Which Step(s) in the Consumer