______ refers to end consumers' activities that are directly involved in obtaining, consuming, and disposing of products, and the decision processes before and after these activities.
A) Consumer pricing
B) Utility maximization
C) Consumer behaviour
D) Consumer orientation

Question

Quizplus · Accepted Answer

Consumer behaviour refers to the actions and decision-making processes of individuals and households when they are selecting, purchasing, using, and disposing of goods and services. This includes psychological and sociological factors that influence their choices, such as their attitudes, beliefs, values, personality, culture, and social class. Understanding consumer behaviour is important for companies that want to create products and marketing strategies that meet the needs and preferences of their target customers.

______ Refers to End Consumers' Activities That Are Directly Involved