Luis wants a particular brand of golf ball, but his local pro shop is out of stock. Instead of buying a substitute, Luis goes home and orders his preferred brand online. Luis is at which stage of brand loyalty?
A) brand awareness
B) brand insistence
C) brand preference
D) brand recognition

Question

Quizplus · Accepted Answer

Luis is exhibiting brand insistence, as he is willing to go out of his way to order his preferred brand instead of settling for a substitute. This indicates a high level of loyalty to the brand.

Luis Wants a Particular Brand of Golf Ball, but His