Mercedes-Benz is an example of a company that benefits from the added value of its successful name. This brand ______ can result in financial gain due to large market shares and decreased price sensitivity.
A) awareness
B) recognition
C) equity
D) association

Question

Quizplus · Accepted Answer

The term "brand equity" refers to the added value that a company derives from having a well-established and well-regarded brand name. This can result in financial gain and decreased price sensitivity, as consumers are often willing to pay a premium for products associated with a popular and respected brand. Therefore, the best choice is C - equity.

Mercedes-Benz Is an Example of a Company That Benefits from the Added