Credit Union Central of Canada, through its direct-mail promotion, encourages its members to write letters to members of Parliament asking them to pass legislation favourable to credit unions. Such promotion is a form of ______ advertising.
A) advocacy
B) public
C) institutional
D) comparative

Question

Quizplus · Accepted Answer

The promotion in question encourages members to write letters to members of Parliament advocating for favourable legislation for credit unions. Therefore, it is a form of advocacy advertising.

Credit Union Central of Canada, Through Its Direct-Mail Promotion, Encourages