What type of advertisement is suitable during the introductory phase of a product life cycle?
A) product advertising
B) persuasive advertising
C) informative advertising
D) caused advertising

Question

Quizplus · Accepted Answer

During the introductory phase of a product life cycle, consumers may not be aware of the product or its features. Therefore, informative advertising is the most suitable type for this phase. The aim is to create awareness and educate consumers about the product, its features, and benefits. This helps to build brand recognition and increase the chances of the product being successful in the market.

What Type of Advertisement Is Suitable During the Introductory Phase