Informative advertising is most apt to be used in which stage of the product life cycle?
A) maturity stage
B) growth stage
C) decline stage
D) introductory stage

Question

Quizplus · Accepted Answer

Informative advertising is typically used in the introductory stage of the product life cycle when the company is trying to create awareness and educate consumers about the new product. In later stages, such as growth and maturity, advertising may focus more on persuasive and reminder tactics to maintain or increase market share. In the decline stage, advertising may be reduced or discontinued altogether as the product decreases in popularity.

Informative Advertising Is Most Apt to Be Used in Which