XYZ Company has adopted a strategy of using coupons, product samples, and rebates to promote its products for the past year. What form of advertising is the company practising?
A) customer support
B) sales promotion
C) personal advertising
D) media advertisement
Correct Answer:
Verified
Q57: The salesperson's task of identifying potential customers
Q96: Companies typically prefer sweepstakes to games or
Q97: Television is an attractive advertising medium because
Q98: _ involves a one-on-one presentation to a
Q99: Informative advertising is most apt to be
Q100: _ is a form of institutional advertising
Q102: A pushing promotional strategy is _.
A) designed
Q103: Trade promotion is _.
A) used to promote
Q104: Shannon sells furniture, and a couple in
Q106: Businesses often spend _ as much on
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