Sales personnel employed by companies such as IBM and Microsoft who offer technical assistance through consulting are primarily involved in ______.
A) missionary selling
B) creative selling
C) nonpersonal selling
D) order processing

Question

Quizplus · Accepted Answer

Missionary selling involves sales personnel providing technical assistance and consulting to customers. This is a common strategy used by companies such as IBM and Microsoft to promote their products and services. Creative selling involves using innovative approaches to persuade customers to buy a product or service, while non-personal selling involves advertising and other promotional activities. Order processing involves handling the administrative tasks associated with completing a sale, such as processing payments and shipping orders.

Sales Personnel Employed by Companies Such as IBM and Microsoft