A telephone solicitor asks Carly for a donation of $1 for a charitable enterprise.When Carly agrees to give $1,he asks her to become a volunteer to raise money for the charity.Which sales strategy is being implemented?

Question

Quizplus · Accepted Answer

The sales strategy being implemented is the foot-in-the-door technique, which involves getting a person to agree to a small request before making a larger one. In this case, the solicitor first asks Carly for a small donation of $1 before asking her to become a volunteer and help raise even more money for the charity. This approach can be effective because people are more likely to comply with a second, larger request if they have already agreed to a smaller one.

A Telephone Solicitor Asks Carly for a Donation of $1