Photographers at a Daily Newspaper Are Used to Receiving Monthly

Photographers at a daily newspaper are used to receiving monthly awards for their pictures.When the newspaper switched to a digital system,many photographers had difficulty learning the new technology and continued to turn their pictures in to editors using the old system.Editors ignored photographers who sent in pictures using the old system.To encourage photographers to make the change,only pictures in the new digital system were eligible for the monthly awards.This is an example of management using punishment to increase desired behaviors.