In a strategy map of the balanced scorecard, customer management processes are concerned with which of the following areas?
A) supply
B) retention
C) safety and health
D) community

Question

Quizplus · Accepted Answer

Customer management processes focus on retaining customers and building customer loyalty, therefore the best choice is retention. The other options (supply, safety and health, community) are not directly related to customer management processes.

In a Strategy Map of the Balanced Scorecard, Customer Management