Business strategy alliances tend to fall into two major categories: vertical alliances or ________.
A) vertical integration
B) horizontal integration
C) horizontal alliances
D) acquisitions

Question

Quizplus · Accepted Answer

The question states that the two major categories are vertical alliances and "something else". Since vertical alliances are already mentioned, the answer must be horizontal alliances. A is incorrect because it refers to a type of integration, not alliances. B and D are both incorrect as they are not mentioned as options for categories of business strategy alliances.

Business Strategy Alliances Tend to Fall into Two Major Categories