Vertical alliances improve value to the customer by making it possible for alliance partners to accomplish all of the following except ________.
A) increase speed to market
B) improve quality
C) introduce newer technologies
D) learn how to thrive in a stable market

Question

Quizplus · Accepted Answer

Vertical alliances are formed between companies in different stages of the supply chain to improve value to the customer. The goal of vertical alliances is to increase efficiency, speed to market, and introduce new technologies to improve quality. Vertical alliances do not focus on learning how to thrive in a stable market, which is not directly related to improving value to the customer.

Vertical Alliances Improve Value to the Customer by Making It