When a firm can amortize R&D costs across many markets, it can, in effect, lower its average cost per sale.

Name: When a firm can amortize R&D costs across many markets, it can, in effect, lower its average cost per sale.
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By amortizing R&D costs across many markets, a firm can spread out the cost over a larger number of sales, which can lead to a lower average cost per sale. This can make the firm more competitive in the marketplace and increase its profitability.

When a Firm Can Amortize R&D Costs Across Many Markets