International expansion is actually a movement along a continuum from known markets to less-known markets.

Question

Quizplus · Accepted Answer

International expansion typically involves moving from markets that are already known and familiar to the company, to markets that are less familiar and often located further away geographically. This can involve a range of activities such as exporting products, setting up subsidiaries, forming joint ventures with local partners or acquiring businesses in other countries. As a company gains experience and knowledge in these less-known markets, it may become more comfortable taking on greater risks and entering even more remote or challenging markets.

International Expansion Is Actually a Movement Along a Continuum from Known