Portfolio planning was not initially intended to help managers achieve a balanced portfolio of large stable businesses.

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Portfolio planning was initially intended to help managers achieve a balanced portfolio of large stable businesses. This approach was popularized in the 1960s by the Boston Consulting Group's growth-share matrix. Its purpose was to help managers allocate resources and manage their businesses' portfolios by identifying which ones to invest in and divest from.

Portfolio Planning Was Not Initially Intended to Help Managers Achieve