Firms often acquire and merge with firms in adjacent sectors in order to bundle related products and cross sell to existing customers.

Question

Quizplus · Accepted Answer

This statement is true. By acquiring or merging with firms in adjacent sectors, companies can offer a wider range of related products and services to their existing customers, thereby increasing customer retention and potentially attracting new customers. Cross-selling allows companies to market complementary products and services to their existing customer base, which can boost revenues and profitability.

Firms Often Acquire and Merge with Firms in Adjacent Sectors