A successful differentiation position requires that a firm satisfy all but which of the following criteria?
A) one or more buyer needs in a manner superior to competitors.
B) customers so that they pay higher prices for the added points of differentiation
C) the requirement of perceived uniqueness about the product that attracts customers
D) competitive pricing

Question

Quizplus · Accepted Answer

Competitive pricing is not a requirement for a successful differentiation position. In fact, companies may charge higher prices for their unique features or benefits. The other criteria listed (satisfying buyer needs, attracting customers with perceived uniqueness, and commanding higher prices) are all essential elements of a successful differentiation strategy.

A Successful Differentiation Position Requires That a Firm Satisfy All