A firm with a competitive advantage based on differentiation markets unique products for which customers are willing to pay a premium price. The attributes of the products are discernibly higher than competitors' and include all but which of the following?
A) availability
B) quality
C) reliability
D) prestige

Question

Quizplus · Accepted Answer

Availability is not a characteristic that differentiates a product as it simply refers to the product being in stock and accessible to customers. Differentiation is achieved through attributes like quality, reliability, and prestige which are unique to the product and create perceived value in the eyes of the customer.

A Firm with a Competitive Advantage Based on Differentiation Markets