In 1980, Michael Porter introduced an integrated theory of strategy, which considered the structure of an industry and its effect on the ________.
A) future customer base of the industry
B) environment
C) population it currently serves
D) performance of firms within it

Question

Quizplus · Accepted Answer

Michael Porter's theory of strategy considers the structure of an industry and how it affects the performance of firms within it. This includes factors such as the competitive environment, bargaining power of suppliers and buyers, threat of new entrants, and availability of substitutes. It is focused on helping firms understand the competitive landscape in which they operate and develop strategies to outperform their rivals.

In 1980, Michael Porter Introduced an Integrated Theory of Strategy