Premium prices for otherwise similar products are paid when a firm is able to uniquely satisfy a customer's needs along the dimensions of all but which of the following?
A) quality
B) image
C) similarity
D) speed

Question

Quizplus · Accepted Answer

Premium prices are paid when a firm is able to uniquely satisfy a customer's needs along the dimensions of quality, image, speed, and other relevant factors. Similarity, on the other hand, refers to products that are identical or almost identical to each other in terms of features and benefits, and therefore do not command a premium price.

Premium Prices for Otherwise Similar Products Are Paid When a Firm