The way managers situate a firm relative to its rivals is called strategic ________.
A) formation
B) implementation
C) positioning
D) modeling

Question

Quizplus · Accepted Answer

Strategic positioning involves identifying the unique attributes and advantages of a firm and using them to distinguish the firm from its competitors. This involves making choices about which markets to serve, what products or services to offer, and how to communicate the value of those offerings to customers. Strategic formation refers to the process of creating the overall vision and direction for the firm, while strategic implementation refers to the actions taken to achieve the goals set by the strategic plan. Strategic modeling may involve using various tools and techniques to analyze different scenarios and assess the potential impact of different strategic decisions.

The Way Managers Situate a Firm Relative to Its Rivals