Stouffers combines its reputation for high-quality ingredients, innovative menus, and technological advances with all but which of the following to enjoy success as a broad differentiator?
A) high-quality packaging
B) lowest cost per meal
C) use of food brokers to get broad distribution
D) advertising that creates the perception of quality

Question

Quizplus · Accepted Answer

Stouffers' success as a broad differentiator is not based on having the lowest cost per meal. Instead, it focuses on high-quality ingredients, innovative menus, and technological advances to differentiate its offerings from those of competitors. While packaging, distribution, and advertising may play a role in Stouffers' success, they are not key elements in its broad differentiation strategy.

Stouffers Combines Its Reputation for High-Quality Ingredients, Innovative Menus, and Technological