An unsuccessful attempt to integrate both low-cost and differentiation positions is called ________.
A) integration
B) focusing
C) straddling
D) splitting

Question

Quizplus · Accepted Answer

Straddling refers to an unsuccessful attempt to combine both low-cost and differentiation strategies. This occurs when a company tries to serve both market segments simultaneously and ends up not being able to meet the specific needs of either group effectively. It results in a lack of focus and can lead to higher costs and reduced profitability.

An Unsuccessful Attempt to Integrate Both Low-Cost and Differentiation Positions