A grave danger to a firm's current relationship with customers appears if ________.
A) new customer service training is implemented
B) competitors can imitate its differentiators
C) its products align too closely with the industry leader's products
D) there is a perceptible change in quality

Question

Quizplus · Accepted Answer

If competitors can imitate a firm's differentiators, it can erode the firm's competitive advantage, leading to a potential loss of customers who may switch to competitors offering similar products or services.

A Grave Danger to a Firm's Current Relationship with Customers