Coke and Pepsi have spent billions of dollars to build brand equity and customer loyalty as a result of their products being so similar. These firms do not motivate buyer loyalty with ________.
A) aggressive pricing
B) creative television commercials
C) appeals to a desire for youth
D) negative ad campaigns

Question

Quizplus · Accepted Answer

The question is asking about which of the given options Coke and Pepsi do not use to motivate buyer loyalty. Option A (aggressive pricing) is a tactic commonly used by both companies to attract and retain customers. Option B (creative television commercials) is also a commonly used tactic to build brand awareness and loyalty. Option C (appeals to a desire for youth) is often used by soft drink companies to appeal to a younger demographic. However, option D (negative ad campaigns) is generally not used by Coke and Pepsi as it may damage their brand image and reputation. Therefore, the correct answer is D.

Coke and Pepsi Have Spent Billions of Dollars to Build