Intangible resources such as brand equity, reputation, and innovative capability result from policies and strategies that have been implemented over extended periods of time.

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Intangible resources are a result of long-term policies and strategies that have been implemented to build brand equity, reputation, and innovative capabilities. These resources cannot be easily replicated by competitors and are considered valuable assets for a company.

Intangible Resources Such as Brand Equity, Reputation, and Innovative Capability