Primary and support activities are both potential sources of competitive advantage.

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Both primary and support activities can contribute to creating a competitive advantage for a company. Primary activities focus on the creation, delivery, and marketing of a product or service, while support activities provide infrastructure and resources to enable primary activities to be carried out efficiently and effectively. By optimizing both types of activities, a company can improve its overall performance and gain a competitive edge in the marketplace.

Primary and Support Activities Are Both Potential Sources of Competitive