In order to gain a sustainable competitive advantage, firms must both control and ________ resources and capabilities, according to the VRINE model.
A) exploit
B) value
C) imitate
D) develop

Question

Quizplus · Accepted Answer

The VRINE model suggests that for a firm to gain a sustainable competitive advantage, it must control and exploit its resources and capabilities effectively.

In Order to Gain a Sustainable Competitive Advantage, Firms Must