The entrepreneurial process encourages middle managers to be externally oriented.

Question

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The entrepreneurial process involves identifying new opportunities in the external environment and finding innovative solutions to meet those opportunities. Middle managers who are involved in this process are encouraged to be externally oriented, to look beyond the internal workings of the organization and seek out new possibilities in the market. This requires a different mindset than the traditional managerial focus on internal processes and systems.

The Entrepreneurial Process Encourages Middle Managers to Be Externally Oriented