Research shows that few firms persist with their competitive advantage over prolonged periods of time.

Question

Quizplus · Accepted Answer

Research has consistently shown that very few firms are able to maintain their competitive advantage over long periods of time, and that many eventually lose their advantage and fall behind their competitors. This is due to a variety of factors such as changes in technology, shifts in consumer preferences, and increased competition.

Research Shows That Few Firms Persist with Their Competitive Advantage