Which of the following strategy components was most helpful for Under Armour's early success in the sports apparel industry?
A) The company started in two market segments, t-shirts and footwear, at the same time.
B) The company's first t-shirt product was highly differentiated from existing products.
C) Instead of starting with the U.S. domestic market, the company began its sales effort in Europe.
D) The company increased sales by offering t-shirts at lower prices than the competition.

Question

Quizplus · Accepted Answer

Under Armour's early success can be attributed to the highly differentiated and innovative design of their first t-shirt product, which addressed the needs of athletes more effectively than existing products. This product innovation helped the company establish a loyal customer base and build a strong brand reputation in the sports apparel industry. The other options listed are not accurate and did not play a significant role in Under Armour's early success.

Which of the Following Strategy Components Was Most Helpful for Under