Qualitative interviews can be conducted in different ways. Three general types of interview schedules are structured, semi-structured, and unstructured. Most surveys use structured interview schedules. Interviews become more natural, in-depth, and exploratory as you move toward unstructured interviewing. The type of interview schedule selected depends on the objective of the study - testing a specific concept, being guided by existing theory, or doing an exploratory study. _____ is the best for an exploratory study where a theory may be generated.

Question

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A. This is an incorrect answer because structured interviewing has standardized questions and no flexibility. For an exploratory study where a theory may be generated unstructured interviewing offers more natural, in-depth, and flexible mode.
B. The correct answer is "B" because interviews become more natural, in-depth, and exploratory as you move toward unstructured interviewing. For an exploratory study where a theory may be generated unstructured interviewing offers more natural, in-depth, and flexible mode.
C. This is an incorrect answer because focus group interviewing suited best for exploring a complex issue. For an exploratory study where a theory may be generated unstructured interviewing offers more natural, in-depth, and flexible mode.
D. This is an incorrect answer because semi-structured interviewing has standardized questions and very little flexibility. For an exploratory study where a theory may be generated unstructured interviewing offers more natural, in-depth, and flexible mode.

Qualitative Interviews Can Be Conducted in Different Ways