The qualitative interview is a purposeful conversation. In general survey interviews are based on the use of standardized questions with no flexibility. On the other hand, qualitative interviews are based on a deliberate plan but are inherently flexible.

Question

Quizplus · Accepted Answer

This is true qualitative interview is a technique that allows flexibility and making the respondent comfortable when answering questions as opposed to a general survey interviews where standardized questions are used and there is no flexibility.

The Qualitative Interview Is a Purposeful Conversation