Survey research is, of necessity, based on an unrealistic stimulus-response theory of cognition and behavior. It is based on the assumption that a questionnaire item will mean the same thing to every respondent, and every given response must mean the same thing when given by different respondents. Although this is an impossible goal, survey questions are drafted to approximate the ideal as closely as possible. The interviewer assists to accomplish this goal by being a _____through which questions and answers are transmitted.

Question

Quizplus · Accepted Answer

A. This is an incorrect answer because since the assumption that a questionnaire item will mean the same thing to every respondent, and every given response must mean the same thing when given by different respondents is not a realistic impossible, the interviewers are used to assist. In order to accomplish this goal an interviewers should serve as a neutral medium through which questions and answers are transmitted, not ready to respond.
B. This is an incorrect answer because since the assumption that a questionnaire item will mean the same thing to every respondent, and every given response must mean the same thing when given by different respondents is not a realistic impossible, the interviewers are used to assist. In order to accomplish this goal an interviewers should serve as a neutral medium through which questions and answers are transmitted, not ready to respond.
C. This is an incorrect answer because since the assumption that a questionnaire item will mean the same thing to every respondent, and every given response must mean the same thing when given by different respondents is not a realistic impossible, the interviewers are used to assist. In order to accomplish this goal an interviewers should serve as a neutral medium through which questions and answers are transmitted, not ready to respond.
D. The correct answer is "D" because since the assumption that a questionnaire item will mean the same thing to every respondent, and every given response must mean the same thing when given by different respondents is not a realistic impossible, the interviewers are used to assist. In order to accomplish this goal an interviewers should serve as a neutral medium through which questions and answers are transmitted, not ready to respond.

Survey Research Is, of Necessity, Based on an Unrealistic Stimulus-Response