In the tips for successful selling offered in the textbook, this is considered "crucial."

Name: In the tips for successful selling offered in the textbook, this is considered "crucial."
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Preparation is crucial because it involves researching the product or service, understanding the customer's needs, and anticipating objections. Without adequate preparation, a salesperson is likely to struggle to close a sale or make a good impression on potential customers.

In the Tips for Successful Selling Offered in the Textbook