JC Penny participates in ____________ by participating with the Academy Awards, in other words, the "Super Bowl for Women."

Question

Quizplus · Accepted Answer

JC Penny's participation with the Academy Awards, often referred to as the "Super Bowl for Women," is an example of entertainment sponsorship. This is because the Academy Awards are a major entertainment event, and by associating with it, JC Penny is engaging in a form of sponsorship that targets the entertainment industry and its audience.

JC Penny Participates in ____________ by Participating with the Academy