During a recent Winter Olympics, Scotiabank ran a "Show Your Colours" campaign. Scotiabank, however, was not an official sponsor of the Winter Olympics. This is a classic example of

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Scotiabank's "Show Your Colours" campaign is an example of ambush marketing because it was not an official sponsor of the Winter Olympics but still attempted to associate its brand with the event through advertising and promotion. Ambush marketing usually involves a brand trying to capitalize on the popularity and attention of a major event without paying for official sponsorship rights.

During a Recent Winter Olympics, Scotiabank Ran a "Show Your