A strategy used by non-sponsors of an event to capitalize on the prestige and popularity of the event by giving the false impression they are sponsors is also called

Question

Quizplus · Accepted Answer

Ambush marketing is the strategy used by non-sponsors to benefit from the popularity and prestige of an event without officially sponsoring it. This often involves creating marketing campaigns that give the false impression of sponsorship or association with the event. Buzz marketing, false marketing, venue marketing, and aggressive marketing are not specific strategies associated with this practice.

A Strategy Used by Non-Sponsors of an Event to Capitalize