If a company was looking at establishing a pricing strategy for an event, it would need to ensure the __________ relationship was congruent for the target audience.

Question

Quizplus · Accepted Answer

A pricing strategy should ensure that the price-value relationship is congruent for the target audience. This means that the price charged should be proportionate to the perceived value of the event by the target audience. A higher perceived value can justify a higher price while a lower perceived value may require a lower price to attract customers. The other options listed are not directly related to pricing strategy.

If a Company Was Looking at Establishing a Pricing Strategy