The goal of public relations is media exposure. Media exposure can be measured in terms of __________, or the number of times an item was potentially seen.
A) gross rating points
B) gross impressions
C) ad clicks
D) sales volume
E) ad views

Question

Quizplus · Accepted Answer

Gross impressions refer to the number of times an item was potentially seen, which is the measure of media exposure that public relations aims for. Gross rating points and ad views are measures typically used in advertising, while ad clicks and sales volume are not directly related to media exposure.

The Goal of Public Relations Is Media Exposure