According to Steve Rubel, vice-president of client services at PR firm CooperKatz, "Consumers are in control, and consumers are the media." Organizations who disregard this principle
A) face the wrath of the public.
B) see the benefit of social media.
C) are not on the Internet.
D) prefer sales promotions.
E) will be sued.

Question

Quizplus · Accepted Answer

Ignoring the principle that consumers are in control and the media can lead to negative public reactions, which can harm an organization's reputation.

According to Steve Rubel, Vice-President of Client Services at PR