The most common consumer promotion objective is trial purchase.
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Q7: Product sampling is an effective, but expensive
Q8: In Canada, the most popular categories for
Q9: Slippage is another word for product lost
Q10: The overall goal of trade promotions is
Q11: The temporary offering of a larger price
Q13: Free samples are a type of "push"
Q14: Most manufacturers rely on external suppliers to
Q15: It is illegal and considered bribery for
Q16: Free-standing inserts are distributed solely through magazines.
Q17: A discount offered by a manufacturer that
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