Sue received an email from a company asking her to enter an online contest. Her chances of winning would be increased if she forwarded the email to three people. This is an example of
A) spamming.
B) viral marketing.
C) forwarding.
D) direct mail.
E) virtual marketing.

Question

Quizplus · Accepted Answer

This is an example of viral marketing, as the company is encouraging Sue to spread the message about the contest to her network, potentially increasing the reach and impact of their marketing campaign.

Sue Received an Email from a Company Asking Her to Enter