If a not-for-profit organization were to develop online marketing that encourages the receiver of the message to pass it along to others in order to generate additional exposure is called
A) direct mail.
B) virtual marketing.
C) forwarding.
D) spamming.
E) viral marketing.

Question

Quizplus · Accepted Answer

The scenario described is a clear example of viral marketing, which aims to spread a message or campaign through social sharing and word-of-mouth referrals rather than traditional advertising methods. This approach leverages social media platforms and other digital channels to encourage organic sharing and engagement among target audiences, ultimately generating greater exposure and impact for the brand or cause being promoted.

If a Not-For-Profit Organization Were to Develop Online Marketing That