Pepsi-cola has been known to integrate its brand into video games played online or on mobile devices, or in games purchased directly by consumers. This is an example of
A) advergaming.
B) video messaging.
C) rich media.
D) gaming interstitials.
E) comprehensive messaging.

Question

Quizplus · Accepted Answer

Pepsi-cola's integration of its brand into video games is an example of advergaming, which refers to the use of video games to promote a brand or product.

Pepsi-Cola Has Been Known to Integrate Its Brand into Video