When Harley-Davidson invites the public to participate in the marketing of its brands, it is employing a technique referred to as
A) human media networking.
B) social networking.
C) brand democratization.
D) crowdsourcing.
E) advergaming.

Question

Quizplus · Accepted Answer

Harley-Davidson is using the technique of crowdsourcing, which involves getting ideas, opinions, or content from a large number of people. By inviting the public to participate in the marketing of its brands, the company is tapping into the creativity and insights of its customers to generate new ideas, improve products, and increase brand engagement. This approach can be an effective way to build brand loyalty and strengthen customer relationships.

When Harley-Davidson Invites the Public to Participate in the Marketing