If a company wanted to get a high response rate out of a coupon, it would be better to make it available in a magazine over a direct mail piece.

Name: If a company wanted to get a high response rate out of a coupon, it would be better to make it available in a magazine over a direct mail piece.
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Quizplus · Accepted Answer

Direct mail pieces are typically more targeted and personalized, which can lead to higher engagement and response rates compared to coupons placed in magazines, where the audience is broader and less targeted.

If a Company Wanted to Get a High Response Rate