Marketers like using direct response advertising because it is a form of mass media that is capable of making a sale.

Name: Marketers like using direct response advertising because it is a form of mass media that is capable of making a sale.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Direct response advertising is specifically designed to encourage a specific and immediate response from the consumer, whether it be making a purchase or taking some other action. This makes it an effective tool for driving sales and generating leads.

Marketers Like Using Direct Response Advertising Because It Is a Form